It started in my kitchen.
She is no longer here. But on Sundays, when my kitchen fills with the smell of citrus and warmth, she still is — just a little. I live alone in Zürich. For a long time, I baked out of habit, out of love, out of memory. And every time, most of it sat on the counter until it went stale.
I am not a tech founder who discovered food. I am a baker who learned to build platforms because the platform I needed didn't exist.
The problem of lonely cooking.
Nearly a million Swiss adults bake more than they can eat. Most of it alone. Most of it without anyone waiting. I spent two years asking whether this was a real problem or just my problem. I talked to over forty Swiss residents — home bakers, food lovers, nutritionists, market vendors across Zürich and Lucerne. What I found was that the Sunday kitchen problem was everywhere.
A transfer of culture.
Food is how culture crosses borders. Every grandmother who came to Switzerland with her recipes brought something irreplaceable. Every family that has been here for three generations has recipes that are slowly being forgotten. solo.quando is a way to slow that loss — by creating the conditions under which those recipes get made, shared, and remembered.
The oldest bakers on the platform will teach the youngest. The youngest will carry what they learn somewhere new. That exchange — quiet, over a kitchen counter in Wiedikon or Kreis 5 — is what the platform is really for.
The research behind the intuition.
Q3 2025. 40+ interviews. 87% confirmed willingness to buy from a home baker platform. 73% said they would list their own baking if a trusted platform existed. 81% said they would recommend it. Average willingness to pay: CHF 18 per order.
